Square Enix were always a bit worried about the performance of Kingdom Hearts 358/2 Days in the UK, but to try and counter this, they undertook a more extensive marketing campaign than usual.

Despite announcing that pre-orders were exceeding expectations, it's unclear whether it made any real difference, as Kingdom Hearts 358/2 Days debuted at #17 in the UK Charts, provided by Chart Track.

Compared to other new mainstream titles, the latest Kingdom Hearts title under performed, but hopefully sales will pick up as Christmas approaches.